To ensure that Edmonton Public Schools complies with Canada’s Anti-Spam Legislation (CASL).
To ensure CASL compliance supports open and efficient communication with parents, partners and other stakeholders in public education.
To ensure CASL compliance takes into account staff workload and efficiency.
Canada’s Anti-Spam Legislation (CASL) is federal legislation aimed at protecting users of electronic communications from the harmful effects of unsolicited commercial electronic messages (CEMs).
Canadian Radio-television and Telecommunications Commission (CRTC) is responsible for the enforcement of CASL.
Commercial activity under CASL means any particular transaction, act or conduct that is of a commercial character whether or not the person who carries it out does so in the expectation of a profit. Commercial activity includes selling, marketing, advertising or promoting a person, organization or its goods, services or products.
A Commercial Electronic Message (CEM) is any electronic message sent to an electronic address by any means, including email, instant messaging, texting or similar electronic methods of communication where it would be reasonable to conclude the message has as one of its purposes to encourage the recipient to participate in a commercial activity.
Express consent, as defined in CASL, exists where the recipient elects to receive electronic messages.
Implied consent exists when the recipient is in a relationship, as defined by CASL, with the sender. Implied consents are time sensitive.
Office of CASL Compliance (OCC) is a standing committee which consists of members from District Support Services, Division Information Management and Division Technology.
Spam is unsolicited, unwanted electronic messages that may be damaging, fraudulent or misleading.